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Bill's

To be renowned for bringing as much colour to the world as we do to our plates.

Talkmobile

There’s more to life than phones.

Cirrus

Everyone hates contact centres.

Cirrus gives them a reason not to.

Bear Island

Clawing in a new generation of drinkers for Britain’s oldest brewer.

Domino's

Social campaign generates over half a million in sales.

Crisis

Coal-hearted Christmas wishes for Homelessness.

Carpetright

Don’t just live with it. Love it.

Reloved

Breaking the charity shop stigma (and saving the planet).

Human Truth

To be renowned for bringing as much colour to the world as we do to our plates.

Awards

RMI best new visual identity
RMI best new website

Figures

Q1 from launch: Footfall
+ 0
Email
+ 0
Conversation rate
+ 0

Human Truth

To be renowned for bringing as much colour to the world as we do to our plates.

Awards

RMI best new visual identity
RMI best new website

Figures

From launch footfall
+ 0
Email
+ 0
Conversation rate
+ 0
D.O.C. - Bill's Case Study visual

Bill’s. Keep it Colourful.

brand positioning | brand identity | strapline | TOV | copywriting | design | promo campaign | website

‘to be renowned for bringing as much colour to the world as we do to our plates’

Bill’s has been a mainstay of the British dining scene for over two decades, with 61 restaurants across the UK.

So when the Bill’s brand team asked us to create a new identity for their long-established brand, we knew we had quite a challenge to get our teeth into (sorry). We gave the brand a complete overhaul through positioning, belief, strapline, colour palette, design, tone of voice, photography, menus, website… the list goes on.

Naturally, it required a fair few team site visits, big breakfasts and bottomless pancake stacks to thoroughly understand the brand. All in the name of research of course.

Human Truth

There’s more to life than phones.

Figures - Since rebrand (over 2 year period):

customers gained
+ 15000
customer growth
+ 50 %
revenue
24.5 M
revenue growth
+ 75 %

Human Truth

There’s more to life than phones.

Figures - Since rebrand (over 2 year period):​

customers gained
+ 15000
customer growth
+ 50 %
revenue
24.5 M
revenue growth
+ 75 %
Talkmobile
Talkmobile
Talkmobile
Talkmobile

Talkmobile. There’s more to life than phones.

campaign | OOH | radio | social | brand positioning | brand identity | strapline | TOV

“Most phone companies say they keep you connected, but more and more phones are keeping us apart.

Why meet when you can call? Why go to the football if you can keep up with the scores at the tap of an app? Why tell them you love them if you can text an emoji?

Talkmobile believes that a phone should live more in your pocket than the palm of your hand. To be a part of your life – not your whole life. That’s why we offer real good prices for real-world people. On handsets, minutes, texts and data.”

This was arguably our boldest campaign yet – having to tell a phone company that they needed to tell customers not to use their phone.

Fortunately for us, the client was as brave as we were.

Human Truth

Everyone hates contact centres. Cirrus gives them a reason not to.

Figures

increase in enquiries
59 %
website traffic rise
+ 12 %
new business leads
7

Human Truth

Everyone hates contact centres. Cirrus gives them a reason not to.

Figures

increase in enquiries
76 %
website traffic rise
+ 13 %
new business leads
9
Cirrus
Cirrus - Love contact centres
Cirrus - Positive Posters
Cirrus - Everyone hates contact centres
Cirrus - OMFG!
Cirrus - Things I hate the most...
Cirrus - Things I hate the most...

Cirrus. Everyone hates contact centres.

brand positioning | brand identity | strapline | TOV | social | CRM | PR

“Your staff, the customers, the call agents, they all share one thing in common… everyone hates contact centres!”

That’s what we told the CEO of Cirrus, a contact centre tech provider, when tasked with rejuvenating their brand identity.

We easily could’ve shyed away from this reality, but instead we embraced it; making this bold ‘human truth’ at the heart of the rebrand.

From strategy and tone to visuals and character design, complex AI and B2B jargon was reframed with humour and humanity. Transforming frustration into a distinctive identity that people can relate to.

Human Truth

Sometimes the best way forward is to remember where you started.

Awards

World Beer Awards UK Gold
World Beer Awards UK Silver

Figures

pints sold in first 12 months
700000 +
World Beer Design Awards
0
Brand extensions
0

Human Truth

Sometimes the best way forward is to remember where you started.

Awards

World Beer Awards UK Gold
World Beer Awards UK Silver

Figures

pints sold in first 12 months
700000 +
World Beer Design Awards
0
Brand extensions
0
Bear Island
Bear Island - World Beer Awards - Design Silver
Bear Island - World Beer Awards - Design Silver
Noughty Bear 0.5% IPA
Bear Island logo sketch

Bear Island. Beer brand identity.

Brand name | Story | Identity | Packaging | POS | Social

Bear Island was a fresh new beer from Shepherd Neame that paid tribute to the brewery’s rich trading history—while bringing in a whole new generation of drinkers.

We built the brand from the ground up: name, story, identity, packaging, and campaign. It didn’t just look good—it roared. Over 1 million pints sold in the first year, secured national distribution in Tesco, and picked up 2× World Beer Design Awards along the way.

Human Truth

When it comes to social spend, you don’t need a load of dough to make a loada dough.

Figures

views
1600000
ROI
£ 250 k+
CTR
0.7 %

Human Truth

When it comes to social spend, you don’t need a load of dough to make a loada dough.

Figures

views
2300000
ROI
£ 350 k+
CTR
0.7 %
Dominos Stats Slide

Domino’s.

Social Campaign.

In a wider UNiDAYS campaign alongside adidas, New Balance and Sephora, Domino’s proved you don’t need the biggest budget to make the biggest impact.

One creator. One post. 3.3M+ views and tens of thousands engaging with the offer in just two weeks.

Human Truth

Everyone knows who they’d like to see on their ‘naughty list’.

As featured in:

Campaign
Marketing Beat

Human Truth

Everyone knows who they’d like to see on their ‘naughty list’.

As featured in:

Campaign
Marketing Beat
D.O.C. charity - Crisis - Christmas Coal Shop
D.O.C. charity - Crisis - Christmas Coal Shop

Christmas Coal

campaign | social | PR

Christmas Coal for Crisis – we created christmascoal.co.uk. An online shop displaying the world’s greatest range of coal, from MaCoalay Coalkin to Coadilocks, which allowed people to send real lumps of coal (and personal messages) to those on their ‘naughty list’ – all in the name of a good cause.

100% of donations went straight to the Crisis Charity for Homelessness.

Human Truth

Don’t just live with it. Love it.

Human Truth

Don’t just live with it. Love it.

Carpetright - Don't just live with it. Love it
Carpetright
Carpetright - Because this is where Jane's water broke
Carpetright - Straplines
Carpetright
Talkmobile

Carpetright. Don’t just live with it. Love it.

campaign | social | brand positioning | strapline | TOV

“Let’s face it, flooring isn’t the most rock and roll product.

It’s hardly the most wizz bang purchase you’ll ever make.

On the surface… flooring is boring.

Yet here we are, still talking floors, day in day out, seven days a week.

Still getting excited by a new stripe.

A different shade. A fresh pattern.

Underlay. Scotias. Aftercare.

(Stop it, we’re getting hot).

Because it’s not the flooring we are excited about.

It’s what the flooring can do for you.

The rush of helping you get rid of that old iron burn.

The one you were covering with a lamp.

The pleasure of finally making your pinterest board reality.

The joy of finding the one to suit your scandi style (and ripping up the previous owner’s 70s style).

The buzz of getting your floor fit for working boots. Little feet. Muddy paws.

So sure, flooring isn’t the most exciting thing in the world.

But it’s up there. Actually it’s down there.

So with the biggest range, the best Trustpilot rating and unbeatable prices…

Don’t just live with it. Love it.”

Human Truth

People never buy presents from charity shops. But why?

As featured in:

Campaign
Marketing Beat

Figures

store roll out on launch
45
purchases
599 +

Human Truth

People never buy presents from charity shops. But why?

As featured in:

Campaign
Marketing Beat

Figures

store roll out on launch
45
purchases
599 +
D.O.C. charity - Reloved
D.O.C. charity - Reloved

Reloved. An official charity shop product.

campaign | social | PR | packaging

From clothes that have been worn a handful of times to good as new toys. Branded stuff. Brand new stuff. Giftable stuff. Charity shops have plenty of exciting items to collect (each sold separately). Perfect for people and the planet, every official #Reloved gift promotes more thoughtful giving and super sustainability skills! Wow!

The problem:

With the cost-of-living crisis, energy hikes, and soaring inflation rates, for many families Christmas was even more difficult that year. But it didn’t have to be.

There were over 11,000 charity shops across the UK, full of toys, games, and gifts at inflation-busting prices — all perfectly suitable to be given as presents. But they weren’t, because of their packaging (or lack of it).

The solution:

We gave new life to these second-hand goods by creating packaging that didn’t shy away from them being #Reloved — it celebrated it.

It was packaging that did good for the charity shops selling them, good for the people buying them, and all-round good for the planet, with less manufacturing and less waste going to landfill.